JZK Cola / Brand direction
JZK Cola.
Brand notes.
The approved identity
The website uses the refined JZK Cola logo approved in this chat, with its full lettering and paired-hands symbol. The supplied can remains the packaging reference.
Approved red logo PNG ↓White logo for dark backgrounds ↓Original can reference ↓The interactive red room
The homepage brings five flavour concepts into a photographic red-room machine. Choose a flavour, explore the close-up can and make a six-can mix. The machine is a digital concept; no machine or product availability is implied.
The separate packaging explorer offers a rotatable 3D can and a choice of settings. Its photographed front branding repeats on the reverse for this study; no verified rear panel, ingredients or legal text were supplied.
In the explorer, download a GLB of the selected can or save a still of the current view.
Open the packaging explorer ↗Four new flavour directions
Cherry, Lime, Vanilla and Orange join the supplied Original can as development studies. The original red packaging remains unchanged.
The site uses location photographs for the range: rooftop, courtyard, coast, kitchen and desert. Printed artwork follows the existing JZK identity. Recipes, ingredients and availability are unconfirmed.
Explore the flavour concepts ↗A wider world of moments
Pakistan leads the launch: varied fictional adult casts in ordinary local settings. The later UAE wave includes Arab men and hijabi women. Keep expressions natural, cans held casually and interaction unperformed.
Courtyards, workplaces, neighbourhood shops, everyday journeys and homes for the Pakistan pilot. Waterfronts, rooftops and desert settings remain part of the later UAE collection.
Portrait photography with natural skin, professional colour correction and a rich but restrained red. The can shares the scene’s light, focus, reflections and shadows. Keep photographs free of banners and captions.
Let the moment lead.
Keep dialogue brief and specific to an ordinary action. Avoid performed greetings, forced smiles, group chants and synchronised can clinks. The Pakistan pilot uses draft Urdu lines with English meanings; native speaker review and recordings are pending.
Launch order: Pakistan, then the UAE, then European country pilots. Localise casting, language and setting for each market.
The production collection
As of 3 November 2026, the current selection contains 54 campaign assets: 25 Pakistan lifestyle concepts, 21 UAE lifestyle concepts, seven outdoor concept edits and one key visual. The 100-script collection has 1,000 storyboard briefs; 41 current storyboard stills are complete and 959 are pending. Crops and exports are not extra photographs.
There are 20 scripts per flavour: ten Pakistan revisions, 40 newly refined UAE group scenes and 50 retained UAE pair scenes, with Europe localisation pending. No voiceovers have been recorded and no finished films exist. Earlier Dubai photographs and studio studies are tracked separately. Outdoor concepts show proposed artwork; placements are not booked.
Read the 100 advert scripts ↗Photography prompt set ↓JZK Club
An installable browser-local loyalty prototype: enter sample codes, collect demo points, explore a flavour passport and try an illustrative reward. Your saved homepage mix appears in Club independently of points and stamps. Progress stays in this browser. Real accounts, pack validation, rewards and fulfilment are not connected.
Try JZK Club ↗The commercial model
US$25 million annual EBITDA is a conditional target. Explore the distribution, unit economics and shared co-pack capacity behind the illustrative 2031 case. All operating inputs are unquoted planning assumptions.
Test the commercial model ↗Five-year workbook ↓Pakistan first.
The launch plan starts in Pakistan, followed by the UAE and then European country pilots. All five flavours remain development concepts. The current campaign includes AI-generated and AI-edited lifestyle concepts, including studies based on licensed source photography. Earlier studio studies are labelled separately in the campaign gallery.